Nowadays, Magento is so popular and friendly with almost of ECommerce market. Our 1st task is looking for solution that how to make customers access out website. Here are some great TIPs that you need to remember when setting up one Ecommerce from Magento.
1. Say NO with Duplicate Content
Many people think that setting the same contents in different categories will help website SEO-friendly. But it’s absolutely wrong. Google will not appreciate sites with duplicate content. This is how you should do to avoid this problem: System =>Configuration =>Catalog =>Search Engine Optimization and set Canonical Link Meta Tags for Products and Categories to Yes.
2. Generate Google Site Map
To get GG Sitemap, you can do as following simple steps:
- Go to Catalog => Google Sitemap => Add new.
- In Filename, type “sitemap.xml”
- In Path field, fill out with the directory on server that the sitemap.xml file will be saved.
- In Store View, select the store view you set up the sitemap for
- Save and Generate
3. Robots.txt File
If you want search engines to be able to index your site, you must change Robot setting to Index, Follow:
System => Configuration => Design => Default Robots -> “INDEX, FOLLOW”.
Metadata means keywords and description. Do not overlook this part because of its importance. Here are in details:
Keywords: Remember that add 5 keywords in minimum that relates to your pages as well as your business, detailed description. This will help you reach the target customer easily.
Page content: Do not forget this rule of SEO: Content is King. You will show to your customers what your page is about and get the satisfaction from them. One more rule: your website is an employee who works 24 hours a day, 7 days a week and never takes vacations. Tell this employee as much as you can about your company.
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5. Smart Phone and Tablet Optimization
Nowadays, the number of people who uses smartphones or tablets is rising dramatically. It can not be denied the importance of those smart technologies. People go online shopping whenever and everywhere. As a result, if one ecommercer wanna raise higher sale. Make your site optimize smartphone and tablet. But remember that a poorly optimized site can greatly harm the performance of online stores in Google searches.
6. Add a Blog to Your Magento Store
As we mentioned above, Content is King. Make your website valuable by creating more interesting contents. One of them is Blog which is about topics around your business. It can bring like – share and more traffics to your website. Keep updating your Blog as soon as possible.
7. Set up RSS feeds
RSS (Rich Site Summary) is used by millions of users around the world to stay up to date with their favorite websites. RSS provides a daily feed of the ever-changing web content. It basically saves your time by enabling you to get the latest content and news from websites of your choice in one place. It also plays a major role in your website’s SEO.
One of advantages of using Magento is to set up RSS feeds. Feeds can be filled by news about blog, new page, new products and other kinds of promotion news.
8. Product ratings and Review
Setting this function has 2 sides. If your products are really good and meet the need of customer, you may get good ratings and reviews. Other customers will look at this feedback and buy your products. Google also appreciate your site. On the other hands, if you get inverse, it harms to your business.
9. Update AMP for your store
For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
9 tips above can bring better organic traffic for your site, increase site rankings and search engine visibility. Please share with your friends.
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